Name of the Book:Dealing with Darwin by Jeffrey More
For many a few, innovation is but a wit miracle in a flash and seems more or less associated with "luck". so, when one admires the greatness of Newton, he is also muttering to himself "why isn't my head hit by the apple?"
Dealing with Darwin is just such a book that describes systematically innovation in company: innovation in technology or in company system is not only inevitable but learnable. Last time I recommended another book " The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future" . If we think the former tells us what Information Technology will be like in the future, then the latter tells us the principles and realization paths into innovation(cycle) from the pointview of management and marketing
One of the reasons why I recommended this book is that it describs something we are so familar with that we can easily find where we are in the system.
In this book, technology is devided into two categories: complex system mode and scaled operation mode, or in other words, OEM bussiness and aftermarket business. Under the two totally different mindsets, how the two business modes coexsist, promoting each other rather than interfering with each other; supplementing each other rather than going independently? and what modes of mangement shall we take to handle the two businesses effectively? Answers to the above questions, I hope our colleagules could find some clues from this book.
Must R&D be the leading role for innovation? Who on earth is to blame for the lack of "new arms" for marketing people? Questions like these , believe me, haunted in every company, are also analyzed and depicited in detail in this book.
How to evaluate the risks for innovation? and how to have them under control ?
Whether we can make any further innovation to those products that are so hot in the market that people even think it's too vulgar talking about them?
Is there still any innovation that we can make to the products we have been selling for 20 years and now obviously have been in decline?
Is there any responsibility that we, seemingly non-liabile departments, such as Purchasing department, Production department shall shoulder for the technology innvation?
what are tasks that we have to handle by ourselves and that we have to outsource?
For all these questions being asked in every company, Dealing with Darwin can systematically asisst us to think it over and analyze.
Morever, what I would like to remind further is that, for this kind of book, only "reading" is far from enough. "Thinking carefully" matters most. That's why among those who hit by apples, most people only cried"Ouch , that hurt". only one person , Newton, with careful thoughtsand analysis, finally developed "the Law of Universal Gravitation".
By convention, I will put this book on the shelf in the reading room for your reading and it will be more than satified if you could leave any of your reflection after your reading.